In this paper, an intelligent occupancy-based, automated building control system is initially introduced, which has the capability of reducing energy consumption while respecting the occupants' comfort and actions inside building areas. Data stemming from a multisensorial network is combined with implicitly extracted information, since no direct feedback is expected by the users, towards unsupervised monitoring and control of building operation. However, due to significantly higher costs of actuating equipment and the reluctance that some end users show in accepting fully automated solutions, a new hybrid approach is conceptualized and presented; the automated decision support system is supplemented with a persuasion mechanism aimed at increasing energy savings, through raising user awareness. The persuasive methodology employs a continuous feedback mechanism in order to select the optimal incentive strategy by taking into account user success rates, in terms of requested actions, as well as available mechanisms, and daily harassment.