This paper focused for the first time on the comparison between three different approach to modify the chemico-physical properties of TiO2-based photocatalysts and their effect in the H-2 production by photocatalytic water splitting both under UV and solar light irradiation, under the same experimental conditions. The application of pulsed laser irradiation to aqueous TiO2 suspensions (first approach) induced structural transformations both on the bulk and on the surface of TiO2, boosting the H-2 production, under UV light irradiation, of almost three times (20.9 mmol/g(ca)(t).h) compared to bare TiO2 (7.7 mmol/g(cat).h). The second strategy was based on a templating method to obtain TiO2 with a macroporous structure to favour an efficient light absorption process inside the material pores, thus allowing a high H-2 production (0.64 mmol/g(cat).h) under solar light irradiation. This performance was further enhanced when the macroporous TiO2 was coupled with CeO2 or W (third approach). In the latter case the H-2 production increased to 0.72 mmol/g(cat).h for macroporous TiO2-CeO2 and to 0.82 mmol/g(cat).h for macroporous TiO2-W. This work highlights how it is possible to tune the TiO2 photocatalytic properties with easy and green procedures to obtain environmental friendly catalyst for hydrogen production. (C) 2019 Hydrogen Energy Publications LLC. Published by Elsevier Ltd. All rights reserved.