This paper presents a novel methodology for the design of boundary feedback stabilizers for one-dimensional, semilinear, parabolic PDEs. The methodology is based on the use of small-gain arguments and can be applied to parabolic PDEs with nonlinearities that satisfy a linear growth condition. The nonlinearities may contain nonlocal terms. Two different types of boundary feedback stabilizers are constructed: a linear static boundary feedback and a nonlinear dynamic boundary feedback. It is also shown that there are fundamental limitations for feedback design in the parabolic case: arbitrary gain assignment is not possible by means of boundary feedback. An example with a nonlocal nonlinear term illustrates the applicability of the proposed methodology.