This study explores the effect of slum rehabilitation on appliance ownership and its implications on residential electricity demand. The low-income scenario makes it unique because the entire proposition is based on the importance of non-income drivers of appliance ownership that includes effects of changing the built environment (BE), household practices (HP) and appliances characteristics (AC). This study demonstrates quantitatively that non-income factors around energy practices influence appliance ownership, and therefore electricity consumption. The methodology consists of questionnaire design across the dimension of BE, HP and AC based on social practice theory, surveying of 1224 households and empirical analysis using covariance-based structural equation modelling. Results show that higher appliance ownership in the slum rehabilitation housing is due to change in household practice, built environment and affordability criteria of the appliances. Change in HP shifts necessary activities like cooking, washing and cleaning from outdoor to indoor spaces that positively and significantly influences higher appliance ownership. Poor BE conditions about indoor air quality, thermal comfort and hygiene; and product cost, discounts and ease of use of the appliances also triggers higher appliance ownership. The findings of this study can aid in designing better regulatory and energy efficiency policies for low-income settlements.