Local liquid film behavior of annular flow on rod bundle geometry is vital for accurate prediction of dry-out. This paper is the first part of a two-part study concerning measurement and analysis of local liquid film behavior of annular flow on rod bundle geometry. In this paper, air-water annular flow experiments have been performed at different gas and liquid superficial velocity conditions in a 3 x 3 simulating PWR fuel rod-bundle test-section, and a conductivity-based technique is developed to measure the local dynamical liquid film thickness. Large amplitude disturbance waves appear at all low liquid phase superficial velocity conditions through down-burst mechanism caused by the highly turbulent gas flow and strong inter-subchannel interaction. Wave shapes do not change drastically by the variation of superficial liquid velocity since liquid flow tends to fill out the rod bundle corner due to the nature of annular flow. For disturbance wave dominating the film flow case, secondary flow in subchannel produces a circumferential force to shear off the liquid film, and the liquid droplets are redistributed, resulting in the liquid film thickness for the central region being thicker than that of gap region. Cross-correlation analysis indicates that gap and central regions are in possession of circumferential coherent wave structure with the same interfacial velocity, and the wave position for the central region is a little ahead of that for gap region since a higher wave has a longer leeward and upwind faces. The current study on local liquid film behaviors for rod bundle and the possible mechanisms that causing the discrepancies in local liquid film structures can be further used for the mechanism model development for the liquid film flow on the rod bundle. Part II of this study will introduce a mechanism model as an alternative approach to local liquid film thickness prediction for annular flow in rod bundle geometry. (C) 2019 Elsevier Ltd. All rights reserved.