Hypotheses: Oil droplet stability and electrical charge, and membrane's affinity for oil govern droplet attachment to a membrane surface. Moderate droplet-surface affinity encourages surface coalescence and removal of droplets to help maintain the membrane relatively oil-free. Experiments: Droplet attachment onto model nanofiltration membranes was studied, in situ and in real time, using the Direct Observation Through the Membrane method. Optically transparent nanofiltration membranes were designed by forming polyelectrolyte multilayer films, with either positively or negatively charged surfaces, on Anopore ultrafilters. Crossflow across the membrane surface employed hexadecane-in-water emulsions stabilized by an anionic surfactant (sodium dodecylsulfate) in model sea water or aqueous solutions containing NaCl or MgSO4. Findings: Moderate affinity between oil and the polyelectrolyte-coated surface promotes crossflow controlled coalescence to remove droplets larger than a critical size, d(drop)(crit) in the crossflow shear. The torque balance on a sessile oil droplet in a linear shear field overpredicted d(drop)(crit) pointing to a need for more accurate estimates of lift and drag forces on a droplet. In the presence of divalent cations, lower electrostatic repulsion between droplets facilitated droplet-droplet adhesion and led to rapid coalescence that resulted in membrane fouling. The most significant fouling appeared in tests with positively charged and less oleophobic coatings. (C) 2019 Elsevier Inc. All rights reserved.