Optically active phenylenevinylene derivatives with fluorescence are employed for preparation of a cholesteric liquid crystal based circularly polarized light (CPL) emission device. The device shows intense CPL with a quite large value of the g(em)-factor (= 0.6) and quick CPL light switching driven by cholesteric-nematic transition with a homeotropic alignment. This research develops the auto-induction of fluorescent chiral inducers in host liquid crystal for formation of a helical structure with CPL amplification. The present research applies a classical LC light-scattering system using chiral technology as a new method for obtaining CPL dynamic control with an intense g(em)-factor.