Formulated products used in hydraulic fracturing are designed to address specific subsurface challenges during oil and gas well completion and are intended for the treatment of a myriad of issues in a wellbore; however, there are public concerns regarding the use of certain chemical ingredients in hydraulic fracturing. Public perception of hydraulic fracturing and concerns regarding water and chemical usage provide the industry with a unique opportunity to review current chemistries and water management practices with the aim being to identify more environmentally acceptable alternatives or replacements. Herein, we describe what the industry considers to be the greatest challenges, what is currently being done, and potential opportunities to provide alternatives that lead to a more sustainable industry.