Photoremovable protecting groups (PPGs) provide spatial and temporal control over the release of various chemicals. Using surface hopping studies with multireference electronic structure methods we have unravelled the nuclear and the electronic events at play. Furthermore, the electronic changes along the reaction path were probed using excited state aromaticity quantifiers and orbital analysis. We find that upon irradiation with light of appropriate wavelength on the substituted coumarin system a pi-pi* electronic excitation occurs which is followed by an electron loss from the aromatic ring on gaining proper alignment between the pi* and the C-LG (LG = leaving group) sigma*. This alignment is brought about by a critical dihedral angle change in the molecule, which subsequently triggers C-LG bond cleavage. The sequence of events is indicative of an intramolecular electron catalyzed process which is established through investigations of changes in aromaticity of the phenyl ring which acts as an electron reservoir.