The ligand-centered hydrogen-atom-transfer (HAT) reactivity was examined for a family of group 10 metal complexes containing a tridentate pincer ligand derived from bis(2-mercapto-p-tolyl)amine, [SNS]H-3. Six new metal complexes of palladium and platinum were synthesized with the [SNS] ligand platform in different redox and protonation states to complete the group 10 series previously reported with nickel. The HAT reactivity was examined for this family of nickel, palladium, and platinum complexes to determine the impact of a metal ion on the ligand-centered reactivity. Thermodynamic measurements revealed that N-H bond dissociation free energies increased by approximately 10 kcal mol(-1) along the series Ni < Pd < Pt driven by changes to both the redox potential and pK(a) of the ligand. Kinetic analyses for all three metal complexes suggest that the barrier to the HAT reactivity is primarily entropic rather than enthalpic for this system.