In this work, novel beta-cyclodextrin-enhanced Eu3+ luminescence aggregates (CELAs) with bright red fluorescence of Eu3+ are prepared. These CELAs exhibit the quick response and highly selective sensitivity at the concentration of 50 mu M Fe3+. A series of ligands (such as TTA, phen, beta-cyclodextrin) sensitizes the luminescence of Eu3+ (the "antenna effect"), and metal ions-ligands interactions can differentially alter the antenna effect of ligands toward Eu3+. Addition of EDTA to chelate Fe3+ restores the fluorescence, indicating that the fluorescence quenching in the presence of Fe3+ is reversible. This research provides that CELAs integrate these merits of superior lanthanide fluorescence and the amphiphilia property of beta-cyclodextrin (beta-CD). It is a unique system with enhancement Eu3+ luminescence in ethanol-water system and will be applied for aqueous solution detection sensor with high selectivity and reversibility for Fe3+. On the other hand, the on-off fluorescence property of the CELAs is convenient for environmental detection system.