Combining the FFC-Cambridge process with field-assisted sintering technology (FAST) allows for the realisation of an alternative, entirely solid-state, production route for a wide range of metals and alloys. For titanium, this could provide a route to produce alloys at a lower cost compared to the conventional Kroll-based route. Use of synthetic rutile instead of high purity TiO(2)offers further potential cost savings, with previous studies reporting on the reduction of this feedstock via the FFC-Cambridge process. In this study, mixtures of synthetic rutile and iron oxide (Fe2O3) powders were co-reduced using the FFC-Cambridge process, directly producing titanium alloy powders. The powders were subsequently consolidated using FAST to generate homogeneous, pseudo-binary Ti-Fe alloys containing up to 9 wt.% Fe. The oxide mixture, reduced powders and bulk alloys were fully characterised to determine the microstructure and chemistry evolution during processing. Increasing Fe content led to greater beta phase stabilisation but no TiFe intermetallic phase was observed in any of the consolidated alloys. Microhardness testing was performed for preliminary assessment of mechanical properties, with values between 330-400 Hv. Maximum hardness was measured in the alloy containing 5.15 wt.% Fe, thought due to the strengthening effect of fine alpha phase precipitation within the beta grains. At higher Fe contents, there was sufficient beta stabilisation to prevent alpha phase transformation on cooling, leading to a reduction in hardness despite a general increase from solid solution strengthening.