A molecular photoswitch, 2-(4'-diethylamino-2'-hydroxyphenyl)-1H-imidazo-[4,5-b]pyridine (DHP), with mutually independent paths of excited-state intramolecular proton transfer (ESIPT) and twisted intramolecular charge transfer (TICT) was developed. Control over these processes was attained by switching the solvents. Depending on the solvent's hydrogen-bond capacity and polarity, either one of the photoprocesses (ESIPT or TICT) or both can be triggered. Accordingly, normal and tautomer emissions, normal and TICT emissions, or triple emission of normal, tautomer, and TICT were obtained from the molecule. The emissions were resolved by fluorescence lifetime. The conclusions were established by synthesizing and studying the methoxy derivative of the molecule.