This work evaluates the feasibility of renewable jet-fuel production from waste cooking oil (WCO) via catalytic transfer hydrogenation (CTH) using isopropanol as hydrogen donor. Results were compared to a commercial hydroprocessed renewable jet (HRJ) fuel technology, employing process simulation-based techno-economic analysis (TEA) and life-cycle assessment (LCA). The two routes were compared in terms of product yield, energy consumption, economic and environmental metrics, and allocation methods. The total capital expenditure of CTH plant (7.3M$) was significantly lower than that of HRJ ($149.7M$). The annual revenues were comparable (similar to 150M$/year), due to similar fuel yields. To be profitable, the liquid fuel should be sold at $3.00/gal and $1.67/gal for CTH and HRJ, respectively. The cumulative fossil energy demand (CED) of HRJ was 1.6 times that of CTH and the total 100-year GWP of CTH was 8% less than HRJ's, with both systems not sequestering CO2 through co-product offsets. Mass-, energy-, and market-value allocations were utilized. Sensitivity analysis indicated that both systems were driven by transportation factors and not process inputs. Trend analysis on CTH's energy-return-on investment (EROI) showed that wide improvements could be made in energy efficiency (EROI = 10.30-11.30). From an investment/construction perspective, CTH (95% cheaper) appears to outperform HRJ at similar revenues. (C) 2020 Elsevier Ltd. All rights reserved.