Central tower concentrating solar power (CSP) systems typically focus solar radiation upon a tubular solar receiver where radiation is absorbed and then transferred, by conduction and convection, into a heat transfer fluid. In this paper, a range of heat transfer fluids are compared, using energy and exergy analysis, and varying the tube diameter, tube wall thickness, and tube-bank flow configuration. The model optimises exergy efficiency including pumping work, assuming uniform flux, and neglecting the effects of thermal stresses, circumferential tube temperature variations and cost. Suitable temperature and pressure conditions are chosen for each fluid, based on a realistic configuration of an applicable thermal energy storage (TES) and power block (PB). The examined heat transfer fluids are molten salt (60% NaNO3, 40% KNO3), liquid sodium, supercritical carbon dioxide (sCO(2)), air, and water/steam. Results showed that liquid sodium at an elevated (540-740 degrees C) temperature range performed best, with a solar-to-fluid exergy efficiency of 61%. At a low temperature range (290-565 degrees C), sodium was still marginally superior to molten salt, even after allowing for some exergy destruction in a sodium-to-salt heat exchanger. Water/steam also performs relatively well in the receiver, although the difficulties of integrating it with large-scale storage make it a challenging heat transfer fluid for an integrated system. Using sCO(2) as the heat transfer fluid appears infeasible due to excessively-high pressure stresses on the tubes. Air also appears unsuitable for simple tubular receivers, since poor heat internal transfer results in high losses due to much hotter external surfaces.