The approach to creation of electroclinic materials is proposed, based on mixtures from lamellar matrix and dopants of chiral molecules, having the inclination of long axes even in orthogonal phase of matrix. It is supposed to obtain the transition from collective switching mechanisms (e.g. soft or Goldstone modes) to molecular motions of chiral impurities. Short response times in submicro- and nanosecond range together with low driving voltage as well as the possibility to compensate the temperature dependences of the induced electro-optical angle could be the characteristics of the proposed electroclinic materials. Investigations of mixtures, prepared on the basis of proposed consideration, are described.