화학공학소재연구정보센터
Plastics Engineering, Vol.56, No.5, 34-40, 2000
Thermoplastics in major market
Imaginative techniques in the use of thermoplastics continue to emerge at a rapid pace. Among them, use of color and methods to individualize design concepts have always been effective marketing elements. However, they are now even more important as designers strive for differentiation of their products to better capture customers' attention.