Heat transfer in a solar water heater could be enhanced by means of twisted tapes, inserted inside the fluid flow tubes, which induce swirl flow and act as turbulence promoters, Experimental investigations for a solar water heater with twisted tape inserts having twist pitch to tube diameter ratio ranging from 3-12 have been carried out for varying mass flow: rates. The results on heat transfer and friction data have been found to compare well with available results, Within the range of investigated parameters, the heat transfer in the twisted tape insert collectors has been found to increase by 18-70%, whereas the pressure drop increased by 87-132%, as compared to plane collectors. An expression correlating the Nusselt numbers in twisted tape and plane collectors, the twist pitch ratio has been developed in the form of Nu(s)/Nu = 1.3 + 2.88/y, which predicts the heat transfer within the range of the present investigation, Results conclude that such collectors would be preferable for higher grade energy collection as it is also at higher rate. Solar water heaters having twisted tape inserts inside the flow tubes perform better than the plans ones, It has been observed that heat losses are reduced (due to the lower value of the plate temperature) consequently increasing the thermal performance by about 30% over the plane solar water heaters under the same operating conditions, The effect of twisted-tape geometry, flow Reynolds number and intensity of solar radiation on the thermal performance of the solar water heater has been presented, It has been found that the twisted-tape collectors perform remarkably better in the lower range of flow Reynolds number (Re approximate to 12,000), beyond which the increase in thermal performance is monotonous. It has also been found that such collectors might perform even better at higher values of intensity of solar radiation,