Neutron scattering has played a key role in the microscopic understanding of the static and dynamic properties of magnetic materials. Modulated magnetic structures first discovered in the late fifties can no longer be referred to as exotic; more than a hundred such phases have already been found in a variety of magnetic systems. Neutron and x-ray magnetic scattering have played a complementary role in the recent discovery and understanding of the modulated magnetic phases in rare earth metallic systems.