Various business technologies will distinguish future industry winners. The real-options paradigm is emerging as the state-of-the-art method for asset valuation. The concept of an "efficient frontier" is making headway for portfolio optimization within the energy sector. The notion of enterprise risk management (ERM) is being viewed as far more effective and efficient than the current "silos" in companies' risk-management practices. In addition, proponents of value-based management (VBM) are fostering a more integrated and shareholder-focused approach to performance measurement and accountability. However, a large gap exists in both the literature and in practice on combining real options with portfolio optimization and linking these efforts to ERM, VBM, and the broader business perspective. The ability to integrate and align these disjointed initiatives is of critical interest to senior executives. A seamless enterprisewide approach is needed. This paper discusses some insights and challenges of a real-options application, a portfolio-optimization case study, an ERM method, and a VBM concept. It concludes that, while these approaches are visibly superior to their traditional predecessors, they are limited if applied in isolation. Although the paper does not provide the solution, it proposes a framework for the integration effort that could equip executive management with a cohesive and orchestrated enterprise approach.