Microemulsion polymerization of styrene was kinetically studied using a potassium persulfate (KPS)/P-methyl benzaldehyde sodium bisulfite (MeBSBS) adduct as the developed redox pair initiation system. The rate of microemulsion polymerization of styrene was found to be dependent on the initiator, emulsifier, and monomer to the powers of 1.4, -0.77, and 0.83, respectively. The apparent Arrhenius activation energy (E-alpha) estimated for the microemulsion polymerization system was 6.5 x 10(4) J/mol. Also, the morphological parameters were studied at different initiator concentrations. The rheological measurements for the prepared microemulsions were carried out to investigate the effect of the preparation parameters on the rheological behavior of the polystyrene microemulsions. The rheological flow curves of the polystyrene microemulsion latices prepared at different temperatures were carried out, and we found that the plastic viscosity and Bingham yield values of the flow curves increased with an increasing reaction temperature. That may be due to the cage effect of the prepared polymer particles, which trapped the medium molecules. The plastic viscosity increased with increasing emulsifier concentration while the Bingham yield value decreased. For the polystyrene microemulsion prepared in the presence of different initiator concentrations, the plastic viscosity and Bingham yield increased with increasing initiator concentration. This trend was found to be the same for the microemulsion latices prepared in the presence of different monomer concentrations.