A series of light-emitting poly(p-phenylene vinylene)s with triphenylamine units as hole-transporting moieties in the main chain were synthesized via Wittig condensation in good yields. The newly formed vinylene double bonds possessed a trans configuration, which was confirmed by Fourier transform infrared and NMR spectroscopy. The high glass-transition temperature (83-155 degreesC) and high decomposition temperature (> 300 degreesC) suggested that the resulting copolymers possessed high thermal stability. These copolymers, especially TAAPV1, possessed a high weight-average molecular weight (47,144) and a low polydispersity index (1.55). All the copolymers could be dissolved in common organic solvents, such as tetrahydrofuran (THF), CHCl3, CH2Cl2, and toluene, and exhibited intense photoluminesence in THF (the emission maxima were located from 478 to 535 nm) and in film (from 478 to 578 nm). The low onsets of the oxidation potential (0.6-0.75 V) suggested that the alternating copolymers possessed a good hole-transporting property due to the incorporation of triphenylamine moieties.