The photohydration of hydroxy-substituted 1,1-diaryl alkenes 1-3 has been studied in aqueous CH3CN solution. Evidence for formation of quinone methide intermediates was provided by product studies and by observation of its absorption spectrum by laser flash photolysis. For the meta isomers, the proposed mechanism of m-quinone methide formation probably involves a solvent-mediated.("proton-relay") excited-state (formal) intramolecular proton transfer (ESIPT) from the phenol hydroxyl group to the beta-carbon of the alkene moiety in neutral aqueous CH3CN solution, either ina concerted manner or via two very fast steps. The m-quinone methides are then trapped by water to form the corresponding diaryl ethanol product with high overall quantum yield. Evidence for the ESIPT pathway was provided by fluorescence and LFP measurements. The addition of small amounts of water (<0.8 M in CH3CN) decreased the fluorescence emissions of 1 and 2 with a concomitant increase in production of m-quinone methides. Stem-Volmer analyses of fluorescence data revealed a dynamic and a minor static quenching component, both of which involved a water trimer cluster. The degree of charge transfer from the phenol (phenolate) oxygen to the alkene beta-carbon, which may be thought of as the driving force for this efficient ESIPT, is pronounced for the meta isomer in the excited state, consistent with Zimmerman's "meta-ortho effect". Alkenes 1 and 2 were shown to be more efficient in m-quinone methide photogeneration than the hydroxy-substituted benzyl alcohol 8, which required conditions of higher water content for similar quantum yields.