Brominated hydrocarbons adsorbed on semiconductor surfaces serve as ideal model systems for investigating the photoinduced chemistry of oriented molecules in the condensed phase. Under UV irradiation these adsorbates dissociate via attachment of photoexcited substrate electrons giving rise to energetic alkyl and surface-bound bromine fragments. In this report we describe the effect on the fragmentation dynamics due to systematic variation of the complexity (alkyl chain length) of the adsorbate. Increasing the length of the alkyl chain leads to distinct changes in the alkyl fragment angular distributions. For methyl bromide, the angular distribution is dominated by a focused beam of directly ejected hyperthermal methyl radicals at 44 degrees tin the [0 (1) over bar] direction from the surface normal. while a similar direct beam is observed for ethyl and propyl bromide, inelastic scattering of these fragments is found to result in increased importance of a slower diffuse cos(n) theta desorption. In addition, significant retention of alkyl fragments is detected by postirradiation thermal desorption measurements for these longer-chain homologues. Increasing the number of degrees of freedom of the adsorbate is also observed to dramatically alter the energetics of the ejection of the photofragments from the surface. As the number of carbons in the fragment is increased from one to three, the average energy of the directly ejected radicals decreases from 1.48 to 1.1 to 0.69 eV (UV incident at lambda = 193 nm). Variations in the energy and angular distributions are discussed in terms of initial adsorbate orientation, energy partitioning into rovibrational modes, and influence of radical-surface interactions.