Potassium salts were added to the catalyst prepared by ion exchange of KL with [Pt(NH3)4]Cl2 and the effect of their counter anion on the activity and selectivity for hexane aromatization was studied. The catalyst to which KF was added showed the highest activity and selectivity for benzene formation; methylcyclopentane and hydroisomerization products were negligible. Although the catalyst with KCl added also exhibited excellent performance, the catalysts with KBr or KI added gave rise to low hexane conversion and benzene yield. Infrared spectra of adsorbed CO revealed that the presence of the low frequency C-O stretching band is closely related to catalytic performance of the Pt/KL series catalysts. The electron-rich Pt site formed through the interaction with KF or KCl may be responsible for the high activity and selectivity for hexane aromatization.