Triallyl cyanurate (TAC) has been used as a reactive plasticizer to promote the high-temperature creep resistance of poly(vinyl chloride) (PVC) plastisols. The resultant crosslinked structure is characterized using gel content and swell ratio measurements as well as Fourier transform infrared spectroscopy. The crosslinking reaction was initiated using peroxide. The effect on the network structure of using a free radical scavenger in the formulation has also been studied. The gel yield and crosslink density in the gel increase with increasing TAC concentration in the plastisol, while the grafted PVC fraction and the residual unsaturation of TAC behave in the opposite way. Introduction of TAC into the plastisol promotes creep resistance at high temperatures, and the logarithmic creep rate was found to decrease linearly with increasing crosslink density.