The power consumption of a new coaxial mixer composed of a wall scraping ann and a series of rods and a pitched-blade turbine mounted on the same axis of revolution and operated in a contra-rotating mode has been characterized. The work is based on experimental measurements and 3D numerical simulations in the case of homogeneous Newtonian and non-Newtonian fluids in the laminar regime. Very good agreements between experimental and numerical results have been obtained. It has been shown that the Metzner-Otto concept can be extended to account for the speed ratio between the impellers, which allows to represent the power consumption results of the coaxial mixer on a single power master curve like with a single agitator mixer.