The thermal behavior including melting and crystallization behavior and morphological and rheological properties of the blends based on an isotactic polypropylene and a novel maleated elastomeric ethylene copolymer were investigated in this work. The addition of an elastomer to polypropylene (PP) was found not to change the PP crystalline structure significantly when cooled quickly from the melt. On recrystallization at a lower cooling rate, the elastomer promotes the formation of beta-pseudohexagonal PP in PP-rich blends. In elastomer-rich compositions, heterogeneous nucleation is hindered and homogeneous nucleation takes place. These phenomena are revealed by morphology observation: that, with increasing of the elastomer content, the system undergoes PP continuous, dual-phase continuity and PP-dispersed morphologies. The blend viscosity at a low shear rate range increases continuously with increasing elastomer content and shows positive deviations from the additivity rule. In the terminal zone, the dynamic storage modulus of the blends shows positive deviation from the simple mixing rule and the maximum deviation lies in the composition range of dual-phase continuity which could be caused by a large increase in the interfacial tension. The Cox-Merz rule does not hold for the blends because of the two-phase heterogeneous structure and its variation in steady and oscillatory shear flow.