We report a detailed quantum-chemical characterization of the electronic and optical properties of polyfluorene chains and compare them to those in copolymers containing alternating fluorene and benzothiadiazole or ethylenedioxythiophene units. The introduction of the comonomer can strongly modify the excitonic properties as well as the efficiency of charge- and energy-transfer processes. The choice of the comonomer is thus critical in targeting specific optical properties while maintaining good transport properties. (C) 2003 American Institute of Physics.