This article describes an electrorheological (ER) fluid based on glycerol-activated titania organic-inorganic hybrid gel particles and silicone oil with high yield strength. Based on a physical picture of a water-activated ER system, glycerol that has a high dielectric constant and boiling point is in situ prepared in the amorphous titania gel during the sol-gel processing. A small amount of ionic surfactant hexadecyltrimethylammonium bromide (CTAB) is employed to enhance charge carriers in particles. FTIR and XRD techniques are used to determine the nature and structure of the hybrid get. Rheology test results show that a large static yield stress greater than 12.6 kPa is obtained when 3 kV/mm dc electric field is applied. This value is close to the value predicted by H. Conrad (MRS Bull. 8 (1998) 35) in theory. Furthermore, dynamic shear stress as a function of shear rate and temperature is also investigated. This ER fluid exhibits strong temperature dependence and a wide working temperature range from 0 to 120 degreesC, while its leaking current density is still low. More interesting is that the glycerol content is demonstrated to have an influence on ER effect and temperature dependence. Measurement of the dielectric properties of ER fluids shows enhancement of the dielectric constant and dielectric loss due to addition of glycerol and a regular dependence of them on temperature, which well explains the strong ER effect. (C) 2003 Elsevier Science (USA). All rights reserved.