Extensional rheological properties play an important role in processes in which the fluid is subjected to highly decelerated or accelerated flows. This paper describes an orifice flowmeter used to measure extensional properties of rheologically complex fluids at high strain rates. The operating principle of the flowmeter is based on the pressure drop due to the flow through a small size orifice. The flowmeter was first calibrated, by plotting the pressure drop-flow rate curve of the orifice, in terms of a dimensionless Euler number versus Reynolds number. Newtonian fluids consisting of aqueous solutions of corn syrup were used as calibration fluids. The calibration curve was then used to determine the apparent extensional viscosity of three different paper coating colors. The shear viscosity in terms of the Trouton ratio. The Trouton ratio for one coating color is shown to exceed considerably the theoretical value of 3 expected for Newtonian fluids.