This paper deals with the constructal theory of generation of shape and structure in flow systems connecting one point to a finite size area. The flow direction may be either from the point to the area or the area to the point. The formulation of the problem remains the same if the flow direction is reversed. Two models are used in optimization of the point to area or area to point flow problem: cost minimization and revenue maximization. The cost minimization model enables one to predict the shape of the optimized flow areas, but the geometric sizes of the flow areas are not predictable. That is, as an example, if the area of flow is a rectangle with a fixed area size, optimization of the point to area or area to point flow problem by using the cost minimization model will only predict the height/length ratio of the rectangle not the height and length itself. By using the revenue maximization model in optimization of the flow problems, all optimized geometric aspects of the interested flow areas will be derived as well. The aim of this paper is to optimize the point to area or area to point flow problems in various elemental flow area shapes and various structures of the flow system (various combinations of elemental flow areas) by using the revenue maximization model. The elemental flow are a shapes used in this paper are either rectangular or triangular. The forms of the flow area structure, made up of an assembly of optimized elemental flow areas to obtain bigger flow areas, are rectangle-in-rectangle, rectangle-in-triangle, triangle-in-triangle and triangle-in-rectangle. The global maximum revenue, revenue collected per unit flow area and the shape and sizes of each flow area structure have been derived in optimized conditions. The results for each flow area structure have been compared with the results of the other structures to determine the structure that provides better performance. The conclusion is that the rectangle-in-triangle flow area structure results in higher global maximum revenue relative to the other structures. The interesting side of the point to area or area to point flow area structures examined in this paper is that it is easily adaptable to flows in heat transfer problems in electronics, flows in biology, transportation in urban street patterns and a wide range of flow phenomenon in real life. (C) 2003 Elsevier Science Ltd. All rights reserved.