The mechanism and kinetics of bicarbonate-catalyzed oxidations of sulfides by H2O2 at the aqueous/cationic micellar interface have been investigated. The general term surfoxidant is introduced to describe the combination of an ionic surfactant with a reactive counterion that is itself an oxidant or activates an oxidant from the bulk solution to form an oxidant counterion. It is shown that the new catalytic cationic surfoxidant CTAHCO(3) (cetyltrimethylammonium bicarbonate) significantly enhances the overall oxidation rates as compared to the addition of bicarbonate salts to CTACl and CTABr, for which the halide counterions must undergo equilibrium displacement by the oxidant anion (peroxymonocarbonate, HCO4-). General equations based on the classic pseudophase model have been derived to account for the preequilibrium reaction in the aqueous and micellar phases, and the resulting model can be used to describe any micellar reaction with associated preequilibria. Rate constants and relevant equilibrium constants for HCO4_ oxidations of aryl sulfides at micellar surfaces have been estimated for CTAHCO(3), CTACl, and CTABr. The second-order rate constants in the Stern layer (k(2)(m)) for sulfide oxidations by HCO4- are estimated to be similar to50-fold (PhSEtOH) and similar to180-fold (PhSEt) greater than the background rate constant k(m)(0) for oxidation by H2O2 at the micellar surface. The estimated values of k2m are lower than the corresponding values in water by a factor of 20-70 depending on the substrate, but the high local concentration of the bicarbonate activator in the surfoxidant and the local accumulation of substrate as a result of strong binding to the micelle lead to a net increase in the observed reaction rates. Comparisons of CTAHCO(3)-activated peroxide to other highly reactive oxidants such as peroxymonosulfate (HSO5-) in aqueous surfactant media suggest a wide variety of potential applications for this green oxidant.