The thermally enhanced photoinduced reorientation behavior of random and diblock copolymer films of methyl methacrylate and methacrylate with a photo-cross-linkable 4-(4-methoxycinnamoyloxy)biphenyl (MCB) side groups was investigated by irradiating with linearly polarized ultraviolet light and subsequently annealing. Random copolymers were synthesized by free radical copolymerization, while diblock ones were obtained by an atom transfer radical polymerization method with a PMMA macroinitiator. The photoinduced optical anisotropy was thermally amplified when the copolymer exhibited a liquid crystalline phase. The random copolymers with a high composition of MCB side groups reverted the orientation direction and inhibited molecular aggregation. For the diblock copolymers, the reorientation behavior was analogous to the methacrylate homopolymer with MCB side groups and transmission electron microscopy revealed a phase separation structure with molecular orientation of the MCB groups. (C) 2003 Elsevier Science Ltd. All rights reserved.