The matrix-assisted laser desorption/ionization time-of-flight analysis of macroinitiators for atom transfer radical polymerization prepared by the functionalization of a multihydroxyl, highly branched polyether, poly(3-ethyl-3-hydroxymethyloxetane), allows the exact determination of the macroinitiator functionality, providing information on the number of bromine atoms in individual macromolecules, in contrast to NMR analysis, which gives average values. (C) 2003 Wiley Periodicals, Inc.