Ethylene/vinyl acetate rubber (EVM) was reinforced by sodium methacrylate (NaMAA) that was in situ prepared through the neutralization of sodium hydroxide and methacrylic acid in EVM during mixing. The mechanical properties of EVM vulcanizates with different NaMAA loadings and at different crosslink densities were studied and compared with those of high abrasion furnace carbon black (HAF) filled EVM vulcanizates. The fracture surfaces of gum and filled EVM vulcanizates were observed with scanning electron microscopy. The results showed that NaMAA-reinforced EVM vulcanizates had better mechanical properties than HAF/EVM vulcanizates. When the NaMAA loading was 50 phr, the tensile strength of the NaMAA/EVM vulcanizate was 30 MPa, the tear strength was 102 kN/m, and the elongation at break was over 400%. Fourier transform infrared analysis confirmed that NaMAA formed in the compounding process and underwent polymerization during vulcanization. Scanning probe microscopy analysis revealed that nanoscale particles dispersed in the NaMAA/EVM vulcanizates. The mechanical properties were correlated with the fracture morphology of all the vulcanizates. The tensile rupture of NaMAA-filled EVM vulcanizates occurred through tearing from a crack in the bulk of the samples. Tear deviation occurred with the addition of NaMAA and resulted in a rough surface, leading to an improvement in the tear strength of NaMAA-filled EVM vulcanizates. The micrographs of the tear surfaces of the vulcanizates indicated that the different fracture modes depended on the NaMAA loading and the crosslink density. (C) 2004 Wiley Periodicals, Inc.