In this paper we propose a framework allowing one to compute the effective interactions between two anisotropic macromolecules, thereby generalizing the Derjaguin, Landau, Verwey, and Overbeek theory [E. J. W. Verwey and J. T. G. Overbeek, Theory of the Stability of Lyophobic Colloids (Elsevier, Amsterdam, 1948)] to nonspherical finite size colloids. We show in particular that the effective interaction potential remains anisotropic at all distances and provide an expression for the anisotropy factor. We then apply this framework to the case of finite rod-like polyelectrolytes. The calculation of the interaction energy requires the numerical computation of the surface charge profiles, which result here from a constant surface potential on the rod-like colloids. However, a simplified analytical description is proposed, leading to an excellent agreement with the full numerical solution. Conclusions on the phase properties of rod-like colloids are proposed in this context. (C) 2004 American Institute of Physics.