We have studied the device optimization of red 4-(Dicyanomethylene)-2-t-butyl-6-(1,1,7,7-tetramethyljulolidyl-9-enyl)-4H-pyran (DCJTB) dye doped Alq(3) emitters in organic light-emitting devices (OLED). By varying the hole injection materials, thickness of hole-transport layer and by evaporation with rubrene as co-dopant, efficiencies of 3.24 cd/A and near saturated CIE color coordinates of x = 0.643, y = 0.354 was achieved without needing additional doping of hole-trap with NPB. From experiments with film thickness variation, it is concluded that the improved electrofluorescent (EL) performance and color saturation are due to the synergistic effects of microcavity, device structural optimization as well as optimal doping of DCJTB with rubrene. We believe this luminance efficiency for red is by far one of the best ever reported for dye-doped electrofluorescent OLEDs. (C) 2003 Elsevier B.V. All rights reserved.