We present new developments of steady light diffusion applied to rheology. Though many techniques allow the structural investigation of diluted or transparent media, very few give direct information on optically dense systems. The technique proposed here is based on the diffusion approximation and is thus valid for sheared, time-dependent flows. After recalling important theoretical results, we show the technique's ability to determine typical sizes and orientation of structures in shear flows for various concentrated suspensions (emulsions, and an industrial softener). In particular, it is able to demonstrate the effect of shear on the orientation of anisotropic objects. Moreover, the use of simple structural models incorporating the measured anisotropy allows good predictions of experimental rheological measurements. This new technique, applicable to a wide range of colloidal systems, is very helpful to characterize the shear induced structural organization of optically dense materials.