Hydrogel stamps are used to reactively micropattern various types of substrates. The method, called reactive wet stamping (r-WETS), is general in nature and overcomes several limitations of conventional soft-lithographic techniques. Illustrative applications of r-WETS in surface wettability modification, deposition of metallic microstructures, preparation of supports for electrostatic self-assembly, and multistep reactive patterning are discussed.