Mechanism of selective oxygen reduction on platinum by 2,2'-bipyridine in the presence of methanol has been investigated by in situ surface-enhanced infrared absorption spectroscopy. The addition of 2,2'-bipyridine caused the decrease of adsorbed water molecules and those existing near the surface of platinum. The formation of both CO and formate, the latter being the intermediate in the non-CO path for methanol oxidation, depressed in the presence of 2,2'-bipyridine, suggests that 2,2'-bipyridine hinders methanol oxidation via both non-CO and CO paths on platinum. The geometrical effect of 2,2'-bipyridine adsorbed onto platinum was also investigated by multisite Monte Carlo simulation. It is indicated that selective oxygen reduction is caused by the difference in the number of required adsorption sites between methanol and dioxygen molecules. The suppression of Pt oxide species by 2,2'-bipyridine is found to be another factor that enhances the oxygen reduction.