Fluorescence (sometimes called rapid luminescence or just luminescence) has been scientifically studied for 150 years. Recent advances in daylight simulators, ultraviolet filters, and measurement devices (for example, advances in the commercial two-monochromator measurement devices) have made it possible to study this phenomenon more accurately. Many factors affect the color of a fluorescent object. One of these factors is the temperature of the sample. It is known that, for example, the reflectance of the nonfluorescent ceramic color reference tiles used for calibration of colorimeters and spectrophotometers is temperature dependent. This phenomenon is called thermochromism, which means a reversible change of a color of the sample as a function of temperature. The phenomenon can also be detected in fluorescent colors, although fluorescent samples show quite different thermochromic properties that have not been extensively studied and are partly unknown. In this article we first discuss the thermochromism of nonfluorescent samples. We consider the meaning of thermochromism for fluorescent color measurements. Novel experimental data are provided and the temperature-dependent changes in samples' radiance spectra are analyzed and proven to be significant. In some fluorescent samples the thermochromic changes can be as high as 4 times the thermochromic changes in some nonfluorescent samples in the same temperature scale (e.g., red fluorescent paint sample versus red ceramic sample, with equivalent temperature changes). In addition, a two-component thermochromic model is introduced to discuss the phenomenon of thermochromism more closely. (c) 2005 Wiley Periodicals, Inc.