Early process development is crucial for the economic and environmental performance of a final production process. A new process for the production of pyruvate is presented as a case study to show how process modeling and an analysis of the results regarding economic and environmental aspects improves the understanding of the process, its cost structure, and its environmental impact. It also enables the quantification of process improvements and the comparison of alternative designs. The model of the pyruvate production shows how strain and fermentation improvements propagate through the process and affect its economic and environmental performance. The comparison of two alternative purification concepts, liquid extraction and electrodialysis, show that electrodialysis is a promising approach for the purification of pyruvic acid.