C-13 and H-1 NMR spectroscopy have been used to study the orientational order which develops when a nematogenic compound, 4-pentyl-4'-cyanobiphenyl (5CB), approaches the transition from the isotropic to the nematic phase at T-NI. The experiments yield values of field induced dipolar couplings, D-1(CHi)B, between all of the directly bonded carbon and hydrogen nuclei in the molecule, and 2D(HH)(B), the geminal dipolar coupling between protons in the first methylene group in the alkyl chain. The temperature dependence of these couplings shows that in each case they follow a divergence behavior governed by (T -T*)(-1),where T* is a temperature determined from the experimental data and which is close to but less than TNI. Experiments performed at spectrometer field strengths of 11.75 and 18.79 T confirm the prediction that the induced couplings should depend on the square of the applied field strength. It was found that, within experimental error, T* is the same for each field-induced coupling, and that T-NI -T* is the same at 11.75 and 18.79 T. It is shown that the set of field-induced couplings 1D(CHi)(B) obtained at a temperature close to T-NI can be used to derive a conformer distribution for 5CB in the isotropic phase.