In this work, a modified rheometer has been used to gain information on the "start-up" of the shear flow of an electrorheological (ER) fluid consisting of hematite particles dispersed in silicone oil. The results show that unelectrified suspensions behave essentially as fluids, continuously deforming upon application of shear. However, this behavior changes in the presence of an electric field. For low fields and low volume fractions of solids, a solidlike (drastic increase in shear stress after the strain is applied) behavior is observed for small deformations. If the strain is increased, the yield starts and a transition to a viscoelastic-plastic nature is observed. Finally, a plastic behavior is characteristic of the post-yield regime. If the field strength and solids content are high, a discontinuous flow profile develops. These results, together with direct structural observations, suggest that the observed behavior is compatible with the formation of layers of particles electrophoretically deposited on the electrodes; the layers turn into rings when the shear field is applied. It is the slip of the fluid between these rings that can be considered responsible for the ER effect in these suspensions.