We describe the preparation and characterization of a photonic crystal filled with a luminescent conjugated polyelectrolyte, sulfonated poly(phenylene ethynylene). The conjugated polymer was coated onto the nanospheres by the layer-by-layer method and assembled directly into a fluorescent opal structure avoiding the defects associated with post-filling schemes. These structures exhibit strong angle-dependent luminescent properties. By using multiple layers, we further demonstrate control over the emissive bands of the opal.