We have applied the fluorescence upconversion technique to explore the electronic excitation energy transfer in unsymmetrical phenylene ethynylene dendrimers. Steady-state emission spectra show that the energy transfer from the dendrons to the core is highly efficient. Ultrafast time-resolved fluorescence measurements are performed at various excitation wavelengths to explore the possibility of assigning absorption band structures to exciton localizations. We propose a kinetic model to describe the time-resolved data. Independent of the excitation wavelength, a typical rise-time value of 500 fs is measured for the fluorescence in the dendrimer without an energy trap, indicating initial delocalized excitation. While absorption is into delocalized exciton states, emission occurs from localized states. When an energy trap such as perylene is introduced on the dendrimer, varying the excitation wavelength yields different energy-transfer rates, and the excitation energy migrates to the trap through two channels. The interaction energy between the dendrimer backbone and the trap is estimated to be 75 cm(-1). This value is small compared to the vibronic bandwidth of the dendrimer, indicating that the monodendrons and the energy trap are weakly coupled.