2,7-Bis[2-(6,7,9,10,12,13,15,16-octahydro-5,8,11,14,17-pentaoxabenzocycl opentadecen-2-yl)vinyl]-benzo-[1,2-d;3,4-d']bisthiazole, 2, with crown ether styryl moieties substituted on a heterocyclic core, was synthesized and its complex forming ability with several metal cations was evaluated in acetonitrile by absorption and fluorescence spectroscopy. The results are compared to those for the analogous ligand possessing a single crown ether styryl moiety. Selective binding of the metal cation at the heterocyclic core of both ligands was observed only for Hg2+. Alkali and alkaline earth cations bind selectively at the crown ether moieties. Stability constants and pure spectra of defined stoichiometry were determined with the use of HYPERQUAD, a least-squares fitting program, and the results were validated in one case by subjecting the titration spectral matrix to singular value decomposition with self-modeling (SVD-SM). The multitopic ligand 2 forms relatively strong 2:2 stoichiometric complexes with K+, among the alkali metal cations, and Ba2+, among the alkaline earth metal cations, and is a promising selective optical sensor for these ions.