An understanding of the kinetics and mechanism of the electrochemical oxidation of ethanol is of considerable interest for the optimization of the direct ethanol fuel cell. In this paper, the electro-oxidation of ethanol in sodium hydroxide solution has been studied over 70:30 CuNi alloy supported binary platinum electrocatalysts. These comprised mixed deposits of Pt with Ru or Mo. The electrodepositions were carried out under galvanostatic condition from a dilute suspension of polytetrafluoroethylene (PTFE) containing the respective metal salts. Characterization of the catalyst layers by scanning electron microscope (SEM)-energy dispersive X-ray (EDX) indicated that this preparation technique yields well-dispersed catalyst particles on the CuNi alloy substrate. Cyclic voltammetry, polarization study and electrochemical impedance spectroscopy were used to investigate the kinetics and mechanism of ethanol electro-oxidation over a range of NaOH and ethanol concentrations. The relevant parameters such as Tafel slope, charge transfer resistance and the reaction orders in respect of OH- ions and ethanol were determined. (c) 2005 Elsevier B.V. All rights reserved.