The adsorption of selected poly(ethylene oxide)-poly(propylene oxide)-poly(ethylene oxide) (PEO-PPO-PEO) tri-block copolymers on synthetic clay particles (laponite) has been investigated. The adsorbed amount and distribution of polymer was determined as a function of relative block composition and size, using the technique of contrast variation small-angle neutron scattering. The pluronic molecules appear to adsorb via a preferential segregation of hydrophobic PPO segments at the surface, with hydrophilic PEO segments dangling into solution. The effect of the PPO segments is substantial with large increases in adsorbed amount and layer thickness as the anchor fraction decreases/PEO chain length increases. This is in direct contrast to the behavior observed for PEO homopolymer adsorption (of much higher molecular weights) where the adsorbed amount and layer thickness are smaller and change little with molecular weight.